Greed That Never Sleeps: Dissecting the Yankees’ New Ticket Policy

“As the Yankees are continuously striving to implement technological advances to provide our fans with a ticketing experience that is unparalleled, convenient, safe and secure, the Yankees are excited to announce, as a complement to traditional hard stock paper tickets, the availability of mobile ticketing for the 2016 baseball season. Print-at-home paper tickets (PDFs) are being discontinued so as to further combat fraud and counterfeiting of tickets associated with print-at-home paper tickets (PDFs). In addition to traditional hard stock paper tickets, the Yankees will be offering the opportunity for fans to receive mobile tickets on a fan’s Smartphone.

Mobile ticketing is a completely voluntary, opt-in feature. All season ticket licensees and group ticket buyers will automatically receive traditional hard stock paper tickets. For fans purchasing individual game tickets online at yankees.com, Ticketmaster.com, or via Ticketmaster telephone, you will have the option of receiving traditional hard stock paper tickets or mobile tickets at the time of initial purchase. Fans purchasing individual game tickets at the Yankee Stadium Ticket Office or at Yankees Clubhouse Shops will receive only traditional hard stock paper tickets (and will not have an option to receive mobile tickets or the option to convert their tickets to mobile tickets). Print-at-home paper tickets (PDFs) will no longer be available.”

What you just read is the New York Yankees’ brand new ticketing policy.  To sum it up, they are no longer going to accept print-at-home tickets in order to fight ticketing fraud.  Sounds great, right?  Well, it’s actually not about fraud at all.  Instead, it’s about the ongoing war between the Yankees and StubHub, the company they divorced in 2012 to sign a deal with TicketMaster.

Ticket resellers on StubHub can price a ticket for literally any amount they want.  This is fantastic for fans because they can get on the website an hour before a game and pick up some decent seats for $15 apiece.

On the other hand, TicketMaster sets these things called “price floors” that do not allow resellers to sell tickets for lower than face value.  If this sounds familiar, it’s because the New York Attorney General recently published a thorough report on the company and their shady practices (such as selling thousands of tickets to Bruce Springsteen’s ‘The River Tour 2016’ before tickets were even on sale.)

Here’s the Yankee’s chief operating officer Lonn Trost on the matter (via Newsday.com), “It’s not that we don’t want that fan to sell it, but that fan is sitting there having paid a substantial amount of money for a ticket and [another] fan picks it up for a buck-and-a-half and sits there, and it’s frustrating to the purchaser of the full amount. And quite frankly, the fan may be someone who has never sat in a premium location. So that’s a frustration to our existing fan base.”  Trost actually just said that someone who buys Yankees tickets in a secondary market is too low class to enjoy nice seating and would bother their rich fans.

My advice, save your money, Yankees fans.  Better yet, make the trip to Queens.  The team there is actually pretty good.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s